Palmonas’ latest campaign reflects how jewellery marketing is being reworked through narrative-led celebrity use, product-first communication, and lower entry price points, as brands align messaging with everyday consumption habits.

iAMORY has launched an Android and iOS app to strengthen its direct-to-consumer jewellery business in India, addressing discovery, trust and pricing transparency as digital channels reshape jewellery retail.

GIA plays a key role in establishing authenticity and trust in jewellery retail — it brings credibility, transparency, and confidence to the entire ecosystem, Amit Pratihari, MD, GIA India, tells Khursheed Mistry.

GIVA has introduced its Glow in Motion jewellery collection, crafted in sterling silver, and named actor Barkha Singh as the campaign face to support a nationwide marketing and retail rollout.

As digital platforms reshape how jewellery brands are discovered, retailers and manufacturers face a growing gap between their physical experience and online identity — often shaping customer perception long before the first visit.

IGI launches the 5th edition of its global design contest, inviting creators worldwide to interpret oceanic mystery through jewellery, with free entry, nine cash prizes, and expert jury recognition.

Gargi by P.N. Gadgil & Sons rolls out nationwide Black Friday promotions from November 28–30, offering flat 25% discounts across silver, brass fashion jewellery and diamond jewellery making charges to drive festive-season gifting.

Heer by GIVA, the newly launched gold and lab-grown diamond brand from GIVA, has unveiled its first campaign #AmiHeer, a powerful celebration of the modern woman and the many roles she embodies. Breaking away from traditional jewellery advertising, the campaign adopts an influencer-first approach, blending digital storytelling with on-ground activations.

Lab-grown diamond jewellery brand Jewelbox has unveiled its debut Diwali campaign featuring actress Vaani Kapoor, celebrating family bonds, gratitude, and the enduring beauty of diamonds. Centred around a touching mother-daughter story, the film carries the festive message: “This Diwali, Say it with a diamond.”

Lucira Jewelry, a design-first fine jewellery brand founded by industry veterans Rupesh and Vandana Jain, has raised $5.5 million in seed funding, marking the largest-ever seed round for a jewellery startup in India.

Austrian luxury house Swarovski has announced actor Rashmika Mandanna as its new Brand Ambassador for India, a move that underscores the brand’s growing focus on one of its fastest-expanding markets.

Sabyasachi Mukherjee, one of India’s most celebrated designers, is set to launch an exclusive digital fine jewellery boutique in collaboration with Tata CLiQ Luxury, marking a significant step in the brand’s e-commerce journey.

In a landmark event for the global gemstone industry, over 1.4 tons of rough Brazilian emeralds will be auctioned in Antwerp this September. Hosted by international auction house Auctim.com, the sale is expected to draw significant international interest from gem traders, manufacturers, and collectors.

Indriya, the jewellery brand from Aditya Birla Group, has unveiled its latest diamond collection, Aasmaniyat, inspired by the vast beauty and mystique of the cosmos. The collection transforms celestial elements into contemporary diamond and gemstone-studded creations designed for modern women and bridal trousseaus